MOST BEAUTIFUL FOOTBALL by Grey United Milan for Sky Tv

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MOST BEAUTIFUL FOOTBALL

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Industry TV Channels/Radio Stations and Programmes, Сable/Satellite television
Media Film
Market Italy
Agency Grey United Milan
Director David Lodge
Executive Creative Director Pino Rozzi, Roberto Battaglia
Art Director Giorgio Cignoni
Copywriter Federico Ghiso
Producer Paolo Zaninello, Sonia Sassella
Account Supervisor Giulia Girimonti
Editor Michael Heldman@anonymous Antonio Civilini@you Are
Production Akita Milan
Released July 2010

Credits & Description

Category: Publications & Media
Advertiser: SKY ITALIA
Product/Service: FOOTBALL COVERAGE IN HD
Agency: 1861UNITED
Production Company: AKITA FILM, Milan, ITALY
Date of First Appearance: Jul 11 2010
Executive Creative Director: Pino Rozzi/Roberto Battaglia
Creative Director: Giorgio Cignoni/Federico Ghiso
Copywriter: Federico Ghiso
Art Director: Giorgio Cignoni
Agency Producer: Carla Beltrami
Account Supervisor: Giulia Girimonti
Advertiser's Supervisor: Brand/Communication Director: Alvaro Krupkin
Producer: Paolo Zaninello/Sonia Sassella
Director: David Lodge
Editor: Antonio Civilini
Post Production: You Are
Music: Pupo - La Storia Di Noi Due
Planner: Gaetano De Marco
Director Of Photography: Renato Alfarano
English Description
Sky TV’s ad campaign for the upcoming Italian soccer league in HD.
In Italy there are two ways to watch soccer on TV (Sky and Mediaset) and even though they may look alike... they’re really not that similar.
Just like the protagonists of this campaign, where even if it’s the same footballer, one version of him looks handsome, the other… decidedly less so.
This is because football is just more beautiful in HD.
And there is only one TV where you can watch it in the full beauty of HD: Sky.