Baby Weight by The Bull White-House for Slim Fast

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Baby Weight

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Industry Non-alcoholic drinks
Media Film
Market United States
Agency The Bull White-House
Director Ted Melfi
Executive Creative Director Andrew Whitehouse
Art Director Brit Larson
Copywriter Tara Lawall
Editor Shira Ankori
Service Agency Beast
Released April 2013

Credits & Description

In the US, the weight loss category speaks to women as if losing weight were a matter of life or death. For some Americans, it is. Slimfast is not for those Americans. Our audience wants to lose 20 pounds or lessâand they're not dieting because they want to be healthy. They're trying to slim down because they believe that looking fabulous will help them get something they wantâwhether it's sex, revenge, or a competitive edge.
Developed for Unilever by The Bull-White House, Slimfast's Get What You Really Want campaign speaks to these real desires.
Category: Other
Client: Unilever
Agency: The Bull White-House
Country: United States of America
Director: Ted Melfi
Executive Creative Director: andrew whitehouse
Art Director: Brit Larson
Copywriter: Tara Lawall
Account Director: Mallory Solomon
Planner: Kirsten Miller
Editing Company: Beast
Agency Producer: Dena Lenard
Editor: Shira Ankori