Slim Fast Film Works for Me by HeyHuman London

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Works for Me

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Industry Diet Meals & Products
Media Film
Market United Kingdom
Agency HeyHuman London
Creative Director Carole Davids
Released April 2018

Credits & Description

Agency: HeyHuman
Client: SlimFast
Creative Director: Carole Davids
Managing Partner: Liz Richardson
Planner: Jossy Pilgrim
Social Strategist: Alice Oakford
Account Director: Joanna Freeman
Producer: Charlotte Edmonds
Talent: Alexandra Burke
Published: April 2018
Synopsis:
SlimFast UK continues its partnership with former X Factor winner and celebrity brand ambassador, Alexandra Burke to front the launch of its latest TV ad campaign, ‘Works for Me’.
Created by integrated marketing agency, HeyHuman, the campaign aims to drive brand awareness of the two new SlimFast’s Advanced Vitality ready-to-drink shakes amongst other core products within the brand’s extensive range of Meal Replacement shakes, bars and snacks.
Airing in April to kick-off the prominent pre-summer diet season, the new SlimFast ‘Works for Me’ campaign reinforces the brand’s effective, doable weight loss proposition.
The creatives reinforce how SlimFast can fit easily into our everyday schedules, complementing lifestyles rather than limiting them.