Slim Jim Film Bank Tellers by Match Marketing Group

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Bank Tellers

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Industry Snacks
Media Film
Market United States
Agency Match Marketing Group
Creative Director Dave Wasserman
Creative Lauren Hystead, Lauren Swago
Production Spears & Arrows
Director John Grammatico
Released December 2017

Credits & Description

Category: Food
Media: Film
Brand: Slim Jim
Agency: Match Marketing Group
Geo: United States
Client: Slim Jim
Agency: Match MG, Chicago, IL
Creative Director: Dave Wasserman
Creatives: Lauren Hystead, Lauren Swago
Producer: Carrie Lewis
Production: Spears & Arrows, Los Angeles, CA
Director John Grammatico
Executive Producer: Jason Wolk
DP: Luca Fantini
Producer: Peter Oad
Assistant Director: Keith Giebrescht
Casting: Jigsaw Casting, Toronto, ON
Casting Director: Shasta Lutz
Editorial: Cutters, Chicago, IL
Editor: Grant Gustafson
Visual Effects: The Mill, Chicago, IL
VFX Supervisor: Udesh Chetty
Post Production/Color Correction: The Mill, Chicago, IL
Published: December 2017
The three spots have a similar set up, with each protagonist complaining about their hunger while those around them all munch on Slim Jim’s and display zero sympathy. However, the absurd punch lines are all uniquely their own.
The spot “Bank Tellers” features a tied up bank guard complaining that “lunch was so long ago” while the tellers, a fellow guard and the bank robber himself all eat a Slim Jim while imploring him to shut up; Each spot ends with the voiceover saying “Snap into bold flavored protein -- snap into a Slim Jim.”
“What I appreciate about Slim Jim’s branding is that it’s unapologetic about its comedy and unafraid to be absurd,” Grammatico says. “There were many times during the process when presented with options the creatives and I would look at each other and run toward the silliest one. You don't get to do that very often in this business." He adds, “The campaign is called ‘No Excuses’ and I felt like that's appropriate for the creative process too. There are no excuses if you can't have fun on a job like this where everyone comes together in the interest of a brand to simply make people laugh. It never got bogged down with any red tape or office politics. It was just good old-fashioned stupid fun -- my favorite kind.”