|Industry||Wine & Champagne|
|Director||Sue Baker Smith|
|Service Agency||Arcade Edit Los Angeles|
Credits & Description
SLO Down wines is a small winemaker in the heart of California’s wine country. But their attitude is very different from the rest of the stuffy wine industry. They believe wine should be for everyone, the 99%, not just the elites. And while everyone knows the concept of “wine pairings,” the guys at SLO Down have a very different take on what their wine goes great with. This campaign is a series of short films that shows suggested and suggestive pairings for what their wine goes great with.