Slurpee Film PING by Leo Burnett Sydney

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Industry Juice
Media Film
Market Australia
Agency Leo Burnett Sydney
Director Adam Stevens
Executive Creative Director Jason Williams
Art Director Andrew Woodhead
Production Robber’s Dog
Released December 2010

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: 7 ELEVEN
Product/Service: SLURPEE
Agency: LEO BURNETT
Production Company: ROBBERS DOG FILM, Auckland, NEW ZEALAND
Date of First Appearance: Dec 10 2010
Executive Creative Director: Jason Williams
Copywriter: Andrew Woodhead
Art Director: Andrew Woodhead
Agency Producer: Georgie Toole
Director: Adam Stevens
Account Manager: Susan Foley

English Description
Yep, there’s only one beverage that’s chilled to -3C, Slurpee. And then there’s its most iconic feature that distinguishes it from every other drink – it was the first frozen beverage to come in a cup. Capitalising on these two unique properties we created a world that exists inside the Slurpee cup. A world that’s bitterly cold.

Here two men are at a ping pong table in the snow, they try to serve the ball to to begin their game but everytime the ice-cold ball breaks.