Slurpee Film TEMP CONTROL by Leo Burnett Sydney

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Industry Juice
Media Film
Market Australia
Agency Leo Burnett Sydney
Director Adam Stevens
Executive Creative Director Jason Williams
Art Director Andrew Woodhead
Production Robber’s Dog
Released December 2010

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: 7 ELEVEN
Product/Service: SLURPEE
Production Company: ROBBERS DOG FILM, Auckland, NEW ZEALAND
Date of First Appearance: Dec 10 2010
Executive Creative Director: Jason Williams
Copywriter: Andrew Woodhead
Art Director: Andrew Woodhead
Agency Producer: Georgie Toole
Director: Adam Stevens
Account Manager: Susan Foley

English Description
Yep, there’s only one beverage that’s chilled to -3C, Slurpee. And then there’s its most iconic feature that distinguishes it from every other drink – it was the first frozen beverage to come in a cup. Capitalising on these two unique properties we created a world that exists inside the Slurpee cup. A world that’s bitterly cold.

Here a man in the office is working on his computer in the freezing cold. He gets up and walks past fellow cold work mates towards the temp control system.

He reaches the control only to be stopped by a snowman who stops him touching it.