Smart Energy GB Film Powering Britain by AMV BBDO London

Adsarchive » Film » Smart Energy GB » Powering Britain

Powering Britain

Pin to Collection
Add a note
Industry Energy & Water Utilities
Media Film
Market United Kingdom
Agency AMV BBDO London
Executive Creative Director Alex Grieve, Adrian Rossi
Creative Director Colin Jones, Phil Martin
Art Director Colin Jones
Copywriter Phil Martin
Production HLA
Director Simon Ratigan
Released July 2018

Credits & Description

Media: TV
Category: Other
Client: Smart Energy GB
HEAD OF MARKETING: Gavin Sheppard - Executive Creative Director & Marketing Director
Agency: AMV BBDO, London
Country: United Kingdom
Executive Creative Director: Alex Grieve
Executive Creative Director: Adrian Rossi
CREATIVE DIRECTOR: Colin Jones & Phil Martin
Art Director: Colin Jones
Copywriter: Phil Martin
BUSINESS AFFAIRS: The Mill
Business Affairs: Maxine Thompson
Account Director: Rob Ronayne
Agency Producer: Sophie Honour
PLANNERS: Nicola Willison
ACCOUNT MANAGEMENT: Nicola Willison
AGENCY PRODUCER: Sophie Honour
MEDIA AGENCY: PHD
MEDIA PLANNER: Tom Harris
PRODUCTION COMPANY: HLA
DIRECTOR: Simon Ratigan
POST PRODUCTION COMPANY: The Mill
Published: July 2018
Synopsis:
As part of the five year campaign to install new, energy saving smart meters in every home in Britain by 2020, AMV has created three new ads showcasing the benefits of smart meters, centred around some remarkable facts.
‘Powering Britain’ is the hero 60 second TVC showcasing at scale the way Great Britain uses energy on a daily basis.
The documentary style film, directed by Simon Ratigan of production company HLA, focuses on simple, humorous, well-observed, human moments that capture the everyday habits and idiosyncrasies of a population. Honestly depicted, with the moments caught spontaneously and with energy use at the heart of every shot, the film offers an emotive insight into how frequently and freely we use energy on a daily basis. The film is designed to show energy use throughout an entire year but framed over a 24 hour period.
It builds in pace and intensity from a sleepy morning start, to a frenzy of evening activity that leads us to a series of spectacular city-wide shots that, with house and street lights in full glow, demonstrate the scale of our nation’s energy use and the incredible savings that could be made if everyone was to install a smart meter.
‘Meera’ and ‘Sweet Ride’ are two 30 second TVC showcasing what the energy savings mean on an individual level.
The average amount of energy saved with a smart meter is 354kwh. And while that may not mean much to a consumer, it’s the equivalent of 112 hot baths, baking 236 cakes or charging your phone for 117 years.
And If every household got a smart meter, with the energy that we could save we could power every home, in Aberdeen, Cardiff and Manchester, for a whole year. That’s amazing.