Smart Film SMART AIR by Futatsu Industries

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Industry Cars
Media Film
Market Norway
Agency Futatsu Industries
Creative Director Aris Theophilakis
Art Director Niri Bøyesen, Frode Bjerved
Production Soup Film
Released September 2010

Credits & Description

Category: Cars
Advertiser: BERTEL O. STEEN
Product/Service: SMART
Production Company: SOUP, Olso, NORWAY
Date of First Appearance: Sep 13 2010
Creative Director: Aris Theophilakis
Art Director: Niri Bøyesen/Frode Bjerved
Advertiser's Supervisor: Christian Gottschalk
Account Manager: Sonja Njølstad
Other Credits: Illustration: Børge B. Bredenbekk

English Description
smart - Make the Air Cleaner TVC

Under water. Upon closer encounter we see the seagrass has a familiar shape - a smart car. A Scuba diver shoots by and his air tanks have the same familiar shape of a smart. Following the air bubbles from the diver we surface and on the beach a girl is jumping for a balloon with the same familiar shape of a smart. The balloon drifts off and a tree grows from the exhaust pipe only to rotate into a globe with many trees.
Super: Make the air cleaner
Logo: smart