Smarties Film 8 COLOURS OF FUN BLUE by Curious Film, J. Walter Thompson Sydney

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8 COLOURS OF FUN BLUE

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Industry Baking, Cakes & Desserts
Media Film
Market Australia
Agency Curious Film
Agency J. Walter Thompson Sydney
Director Summer Agnew
Executive Creative Director Angus Hennah
Art Director Blair Kimber
Copywriter Simon Armour
Producer Tara Riddell
Account Supervisor Fiona Tenaglia
Editor Karen Fleming
Released August 2010

Credits & Description

Category: Internet Film
Advertiser: NESTLÉ
Product/Service: SMARTIES
Agency: JWT SYDNEY
Production Company: CURIOUS FILM, Sydney, AUSTRALIA
Date of First Appearance: Aug 30 2010
Executive Creative Director: Angus Hennah
Copywriter: Simon Armour
Art Director: Blair Kimber
Agency Producer: Renata Barbossa/Gerri Hamill
Account Supervisor: Fiona Tenaglia
Producer: Tara Riddell
Director: Summer Agnew
Editor: Karen Fleming
Sound Design/Arrangement: Nylon Studios
Post Production: Frame Set/Match
Animation: Frame Set/Match
Planner: Luke Atkinson
Director Of Photography: Bonnie Elliot/Lauchlin Milne
Editing Company: Frame Set/Match

English Description
Remember when you were a kid and you just made stuff. There was no brief, insight, strategy, channel thinking, target audience or desired consumer response. The Smarties 8 Colours of Fun campaign sees eight kids – one for each Smarties colour – paired with eight adult artists.

Each duo was given everything they needed to create anything they wanted. The only thing they had to do was use one Smarties colour as the inspiration for their creation. We stepped back and documented what happened.