SMARTY Film SMARTY/not SMARTY by Wieden + Kennedy London

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Industry Mobile Communications
Media Film
Market United Kingdom
Agency Wieden + Kennedy London
Executive Creative Director Tony Davidson, Iain Tait
Creative Director Kit Dayaram, Hollie Walker
Creative Joris Philippart, Arnab Chanda, Tomas Coleman
Production Art & Graft
Released April 2018

Credits & Description

Category: Electronics, Technology
Media: Film
Agency: Wieden + Kennedy
Geo: United Kingdom
Advertising Agency: Wieden + Kennedy, London, UK
Creative Directors: Hollie Walker, Kit Dayaram
Creatives: Joris Philippart, Arnab Chanda, Tomas Coleman
Executive Creative Directors: Iain Tait , Tony Davidson
Group Account Director: Paulo Salomao
Account Director: Sophie Lake
Planning Director: Andy Wright
TV Producer: Jo Charlesworth
Production Company / Director: Art & Graft
Producer: Tom Bromwich
Sound Company: 750 MPH
Sound Designer: Sam Robson
Producer: Mary-Ann de Cruz
Published: April 2018
SMARTY is a new brand on the market - a SIM-only mobile network built to be simple and honest.
The ‘SMARTY/not SMARTY’ territory is about playfully illustrating that there are SMARTY and not so SMARTY choices in life.
Using charming 3D animated storytelling produced by Art & Graft, played out in everyday scenarios, we highlight the brand’s killer USP (money back for unused data) in a witty and memorable way.