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Industry Charities, Foundations, Volunteers, Anti-smoking
Media Television & Cinema
Market United States
Agency Arnold Worldwide New York
Creative Director Pete Favat. Alex Bogusky, John Kearse, Meg Siegal
Editor Cosmo Street Editorial Ny, Aaron Langley
Account Supervisor Hayden Lockaby - Management Supervisor
Director Director - Henry-Alex Rubin
Art Director Rob Kottkamp, Eric Stephenson
Copywriter Will Chambliss, Gregg Nelson
Released June 2010

Awards

Clio Awards 2011
Film Public Service Bronze
London International Awards 2010
Integrated Campaign - Shortlist
Cannes Lions 2010
Film Lions - Silver
D&AD Awards 2010
Integrated Integrated Nomination
PIAF 2010
Campaign - Gold
Pro-Bono - Gold
New York Festival 2010
Tv/Cinema - Silver
One Show 2010
Integrated Branding Integrated Branding-Campaign Silver
Public Service Television-Campaign Silver

Credits & Description

1 of 5 Campaign
Type of Entry: Product & Service
Category: Public Health & Safety
Title: CUSTOMER SERVICE
Advertiser/Client: AMERICAN LEGACY FOUNDATION
Product/Service: SMOKING AWARENESS
Entrant Company: ARNOLD WORLDWIDE Boston, USA
Advertising Agency: ARNOLD WORLDWIDE Boston, USA
Chief Creative Officer: Pete Favat
Creative Director: Pete Favat/John Kearse/Meg Siegal
Copywriter: Gregg Nelson/Will Chambliss
Agency Producer: Carron Pedonti
Account Manager: Executive Director: Paul Nelson
Account Supervisor: Management Supervisor: Kat Karpati
Production Company: SMUGGLER New York, USA
Director: Henry-Alex Rubin
Editor: Aaron Langley, Cosmo Street Editorial
Sound Design/Arrangement: Mike Secher, Soundtrack Boston
Art Director: Eric Stephenson/Rob Kottkamp
Post Production: Dave Wallard/Peter Bullis/Amy Appleton, Brickyard Vfx
Brief Explanation:
Answering customer service calls is tough. Especially when 8 million of your customers are living with illnesses due to your products. But hey, it could be worse. You could be on the other end of the phone. Or you could be the girl in this spot.

The TV Commercial titled CUSTOMER SERVICE was done by Arnold Worldwide New York advertising agency for American Legacy Foundation in United States. It was released in Jun 2010.