|Agency||Deutsch Los Angeles|
|Producer||Laura Heflin, Alison Mcmahon|
|Service Agency||Cut & Run|
Credits & Description
The deliciously wacky Snapple spots “Top Secret” and “Win Nothing” are a tall glass of refreshment with just the right twist. The first offers a rare glimpse at the secret behind the precision blend of tea & lemonade in Snapple’s half and half; while “Win Nothing” is a celebration of winning nothing (i.e. no bills). The spots found an editing soul mate in Cut+Run’s Frank Effron. Known for comedic timing (in edit and beyond), Effron enjoyed a close collaboration with the agency creative team from Deutsch and Moxie directors Frank Todaro & Tim Skousen.