Top Secret by Deutsch Los Angeles, Moxie Pictures for Snapple

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Top Secret

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Industry Non-alcoholic drinks
Media Film
Market United States
Agency Deutsch Los Angeles
Director Tim Skousen
Producer Laura Heflin, Alison Mcmahon
Editor Frank Effron
Agency Moxie Pictures
Director Frank Todaro
Service Agency Cut & Run
Released May 2013

Credits & Description

The deliciously wacky Snapple spots “Top Secret” and “Win Nothing” are a tall glass of refreshment with just the right twist. The first offers a rare glimpse at the secret behind the precision blend of tea & lemonade in Snapple’s half and half; while “Win Nothing” is a celebration of winning nothing (i.e. no bills). The spots found an editing soul mate in Cut+Run’s Frank Effron. Known for comedic timing (in edit and beyond), Effron enjoyed a close collaboration with the agency creative team from Deutsch and Moxie directors Frank Todaro & Tim Skousen. 
Advertising Agency: Deutsch 
Chief Creative Officer: Mark Hunter
Group Creative Director: Brett Craig
Integrated Creative Director: Xavier Teo
ACD, Copywriter: Ryan Lehr
ACD, Art Director: Erick Mangali
Director of Integrated Production: Vic Palumbo
Director of Content Production: Victoria Guenier
Executive Producer: Lisa Johnson
Producer: Alison McMahon
Music Supervisor: Dave Rocco
Production Company Moxie Pictures
Director: Frank Todaro (Top Secret)
Director: Tim Skousen (Celebration)
Executive Producer: Robert Fernandez 
Executive Producer: Karol Zeno
Executive Producer: Roger Zorovich
Producer: Laura Heflin
Director of Photography: Eric Schmidt
Editorial Company Cut & Run
Editor: Frank Effron
Assistant Editor: Heather Bartholomae
Managing Director: Michelle Burke 
EP: Carr Schilling