Snickers Film Coach by BBDO New York, MJZ

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Coach

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Industry Bars
Media Film
Market United States
Agency BBDO New York
Editor Mackenzie Cutler, Ian Mackenzie
Agency MJZ
Producer Craig Gillespie
Production Eight VFX
Released January 2013

Awards

Golden Awards Of Montreux 2013
Television/Cinema Humor Gold Medal

Credits & Description

Category: Confectionery & snacks
Brand: Mars
Agency: BBDO New York
Country: United States of America
This week,BBDO New York launched Snickers newest spot in its "You're Not You When Youâre Hungry" campaign. The spot features a hyperkinetic Robin Williams as an out-of-place football coach who is acting loopy and shouting crazy, unintelligible directionâmostly because heâs hungry.
Category: Confectionery & snacks
Client: Mars
Agency: BBDO New York
Country: United States of America
Chief Creative Officer: David Lubars
Senior Creative Director: Peter Kain
Senior Creative Director: Gianfranco Arena
Producer: Craig Gillespie
Associate CD / Art Director: Jon Kubik
Associate CD / Copywriter: Adam Noel
Production company: MJZ
Executive Producer: Amy Wertheimer
Visual Effects: Eight VFX
Editing Company: Mackenzie Cutler
Editor: Ian Mackenzie
Managing Director: Kirsten Flanik
Senior Account Director: Kathryn Brown
Account Director: Justin Zerrenner
Account Manager: Price Manford
Mixer: Tom Jucarone
Colorist: Tim Masick
Brief Explanation
"Coach" is the latest chapter inSnickers' global campaign "You're notyou when you're hungry", based onthe insight that hunger can dramaticallychange your personality. In this spot,an American football team has reacheda crucial moment in their game. Asthey gather around their coach,expecting to be given a game plan,they instead encounter their hungrycoach, in the form of comedian RobinWilliams—whose hunger has causedhim to become loopy and givenonsensical advice. After he's given aSnickers and returns to himself, ahungry cheerleader then becomesloopy, in the form of comedian BobcatGoldthwait.