Snickers Film BOXER by BBDO New York

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Industry Bars
Media Film
Market United States
Agency BBDO New York
Released February 1999


First Boards Awards 2000
The Winners - Runner Up

Credits & Description

A boxer is holed up in the locker room, holding his head, refusing to go out and fight since his opponent is "crazy". His manager insists saying that the other boxer "got counseling". The boxer still refuses, removes his hands from the head to reveal huge ears. Eats a Snickers candy bar.
Title "Boxer"
Agency BBDO New York
City New York
Production Company: Hungry Man
Advertiser Mars, Inc.
Brand Name Snickers
Business Sector Candy Bars
Market United States
Country of Production United States
Language English
Type Television
Length 30 seconds
Tagline Hungry? Why wait?
Creative Director Wil Boudreau
Associate Creative Director Rick Midler
Director Hank Perlman