Snickers Film Changing Room /LOCKER ROOM by AMV BBDO London

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Changing Room /LOCKER ROOM

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Industry Chocolate, Bars
Media Film
Market United Kingdom
Agency AMV BBDO London
Director Russell Bates
Art Director Jeremy Tribe
Copywriter Prabhu Wignarajah
Production Crossroads
Released August 2011


London International Awards 2012
TV/Cinema/Online Film Confections/Snacks Short List

Credits & Description

Agency : Abbott Mead Vickers BBDO
Brand : Snickers
Art Director : Jeremy Tribe
Copywriter : Prabhu Wignarajah
Director : Russell Bates
Production Company : Crossroads
Production Company Producer : Hera King
Account Planner : Alex Lewis
Agency Producer : Carol Powell
Account Manager : Dan Russell
Post Production : Stitch
Audio Post Production : Wave
Advertising Manager : Jennifer Woollford
Advertising Manager : Olivia Cheng
English Description
This spot introduced the Snickers “You’re not you when you’re hungry” strategy to the UK.

The ad stars the British screen legend Joan Collins, who’s famous for being high maintenance. She plays the role of a guy who is behaving like a diva after a game of football because he's hungry.

Joan’s glamorous character worked perfectly in a sweaty men’s changing room.

A reprise with Stephanie Beecham, Joan’s rival in the iconic 80’s soap opera Dynasty, completed the joke and added great PR value.