Snickers Film Horseless Headsman by BBDO New York

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Horseless Headsman

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Industry Chocolate, Bars
Media Film
Market United States
Agency BBDO New York
Chief Creative Officer David Lubars
Associate Creative Director Alex Taylor, Jason Stefanik
Executive Creative Director Peter Kain, Gianfranco Arena
Art Director Gianfranco Arena, Jason Stefanik
Copywriter Peter Kain, Alex Taylor
Production MJZ
Director Craig Gillespie
Service Agency No.6
Released September 2012


Epica Awards 2013
Film Confectionery & Snacks BRONZE

Credits & Description

This is BBDO New Yorkâs first Halloween commercial in the SNICKERS "You're not you when you're hungry" campaign. The spot introduces the world to the hungry version of the Headless Horseman - the Horseless Headman, a large, confused head who hopelessly tries to scare trick-or-treaters. The commercial was shot by Craig Gillespie, director of the film Fright Night. Online media will drive people to the SNICKERS® Facebook page, which the Horseless Headsman will be taking over later this month, contributing a series of funny, confused status updates throughout the Halloween season.
Category: Food
Client: Mars
Agency: BBDO New York
Country: United States of America
Director: Craig Gillespie
Chief Creative Officer: David Lubars
Associate CD / Art Director: Jason Stefanik
Associate CD / Copywriter: alex taylor
Exec Agency Producer: Amy Wertheimer
Production company: MJZ
Executive Creative Director, Art Director: Gianfranco Arena
Executive Creative Director, Copywriter: Peter Kain