|Agency||BBDO New York|
|Epica Awards 2013|
|Film||Confectionery & Snacks||BRONZE|
Credits & Description
This is BBDO New Yorkâs first Halloween commercial in the SNICKERS "You're not you when you're hungry" campaign. The spot introduces the world to the hungry version of the Headless Horseman - the Horseless Headman, a large, confused head who hopelessly tries to scare trick-or-treaters. The commercial was shot by Craig Gillespie, director of the film Fright Night. Online media will drive people to the SNICKERSÂ® Facebook page, which the Horseless Headsman will be taking over later this month, contributing a series of funny, confused status updates throughout the Halloween season.