Snickers Film Rap Battle by AMV BBDO London

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Rap Battle

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Industry Bars
Media Film
Market United Kingdom
Agency AMV BBDO London
Chief Creative Officer David Lubars
Executive Creative Director Alex Grieve, Adrian Rossi
Creative Director Andy Clough, Rich Mcgrann
Art Director Jay Phillips
Copywriter Neil Clarke
Production Biscuit Filmworks
Director Andreas Nilsson
Released August 2018

Credits & Description

Category: Confectionery, Snacks
Media: Film
Brand: Snickers
Agency: BBDO
Geo: United Kingdom
Advertising Agency: AMV BBDO, UK
Chief Creative Officer, WW: David Lubars
Executive Creative Directors: Adrian Rossi, Alex Grieve
Creative Directors: Andy Clough, Rich McGrann
Copywriter: Neil Clarke
Art Director: Jay Phillips
Agency Planners: Alaina Crystal, Elly Fenlon
Agency Account Team: Katy Talikowska, Hannah Penn, Gemma Troup, Berlin Abraham, Jean-Luc Gentilli
Agency Producers: Trish Russell, Deborah McCartney
Media Agency: Mediacom
Media Planners: Guy Walding, Rupert Beck, William Harrison
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
DoP: Lasse Frank
Production Company Producers: Rupert Reynolds-Maclean, Kwok Yau
Offline / Film Editor: Ben Campbell / Cut+Run
Post-production Company: The Mill
Business Affairs: Cate Killeen, Ashley McLeod, Jane Routledge
Audio Post-production: 750mph
Talent Management: Anne Batz, Charlie Powell, Leanne Funnell / Talent Republic
Published: August 2018
Synopsis:
Captain Fantastic Elton John, best known for captivating audiences with bitter sweet ballads and world-conquering anthems, is back with a bang in a new multi-million pound Snickers ad campaign, as you’ve never seen him before. The clever new ad, out September 1st, sees Elton venture into the hip hop genre as the personification of American artist, Boogie amidst a rap battle, when he’s lost his edge due to hunger. The film kicks off at a house-party with an MC battle featuring up-coming talent, Emarr Kuhomano and Monique Lawz, before Elton steps up to the plate wearing his iconic red glitter jacket and glasses. Out of place in a cipher, Elton lets rip one of his biggest hits ‘Don’t go breaking my heart’, whilst the crowd look puzzled. Oxford-born UK rapper Femi Nylander takes matters into his own hands, getting the beat back on track by offering Elton a Snickers bar - wherein the real Boogie returns on form.