Snickers Film Snickers: The Man Who Played Literally Hungry (Film) by BBDO New York

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Snickers: The Man Who Played Literally Hungry (Film)

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Industry Bars
Media Film
Market United States
Agency BBDO New York
Director Ted Pauly
Designer Justin Coombs
Producer Tyler Doshier, Hyatt Choate
Editor Jj Lask
Production Furlined
Released September 2011


One Show 2012
One Show Integrated Branding / Consumer Campaign Merit
One Show Interactive Online Films & Video / Short Form - Single Merit

Credits & Description

Snickers and BBDO New York, recently partnered up with NFL Films to release a documentary that chronicles the epic mistake that the Dallas Cowboys defensive Leon Lett committed on Thanksgiving Day in 1993. The film, titled “The Man Who Played Literally Hungry: Leon Lett and the True Story Behind His Infamous Thanksgiving Blunder” sheds new light on the potential cause of Lett’s uncharacteristic play that fateful night, which still haunts him 18 years later. The film premiered at on September 8, 2011. After watching the film, viewers will have the opportunity to “forgive Leon” for playing literally hungry at If Leon can reach a total of 25,000 “forgives”, SNICKERS will send him to this year’s rematch between the Cowboys and Dolphins.
Advertising Agency: BBDO, NY, USA
Chief Creative Officer: David Lubars
Senior Creative Directors: Peter Kain, Gianfranco Arena
Creative Directors: Larry Corwin, Ricardo Landim
Producer: Hyatt Choate
Copywriter / Associate Creative Director: Alex Taylor
Art Director / Associate Creative Director: Jason Stefanik
Designer: Justin Coombs
Music Producer: Rani Vaz
Producer: Tyler Doshier
Production Company: Furlined
Director: Ted Pauly
Director of Photography: Jaron Presant
Edit House: PS260
Editor: JJ Lask
FX / SFX: Brand Name