|Agency||BBDO New York|
|Producer||Tyler Doshier, Hyatt Choate|
|FAB Awards 2012|
|Integrated||Confectionery & Snacks||FAB Award|
Credits & Description
Snickers and BBDO New York, recently partnered up with NFL Films to release a documentary that chronicles the epic mistake that the Dallas Cowboys defensive Leon Lett committed on Thanksgiving Day in 1993. The film, titled “The Man Who Played Literally Hungry: Leon Lett and the True Story Behind His Infamous Thanksgiving Blunder” sheds new light on the potential cause of Lett’s uncharacteristic play that fateful night, which still haunts him 18 years later. The film premiered at www.nfl.com/snickers on September 8, 2011. After watching the film, viewers will have the opportunity to “forgive Leon” for playing literally hungry at www.nfl.com/snickers. If Leon can reach a total of 25,000 “forgives”, SNICKERS will send him to this year’s rematch between the Cowboys and Dolphins.