The New Union Film THE BRIGHTEST COUNTRY IN NEW EUROPE - 2 by TBWA\ Vilnius

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THE BRIGHTEST COUNTRY IN NEW EUROPE - 2

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Industry Public awareness
Media Film
Market Lithuania
Agency TBWA\ Vilnius
Released February 2003

Awards

Golden Hammer 2004
The Winners Advertising Campaigns Gold

Credits & Description

Lithuania – the brightest country of the new Europe! In a picture taken from space Lithuania looks like a dark spot compared with the old EU countries. The new union (party) proclaims an initiative to become the brightest country of the new Europe. The plan was to turn on all the lights – public and private – at a predetermined time and prove that Lithuania aspires to be a bright and prosperous country. The photograph from space shows a big difference the action made.

Title "The brightest country in New Europe - 2 "
Agency TBWA\Videvita
City Vilnius
Advertiser The New Union
Brand Name Social, incooperation with the New Union
Product Name Lietuva
Business Sector Institutional/Public Interest/Non-Profit Org.
Market Lithuania
Country of Production Lithuania
Language Lithuanian
Type Television & Cinema