Societe Generale Film Societe Generale: "So Music" Credit Card by Fred & Farid Paris

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Societe Generale: "So Music" Credit Card

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Industry Banking & Financial Services
Media Film
Market France
Agency Fred & Farid Paris
Production Irene
Creative Director Farid Mokart, Fred Oliveira
Released February 2011


Epica Awards 2011
Film Financial Services Silver

Credits & Description

Agency (city): FRED & FARID Paris
Creative Director: Fred & Farid
Copywriters: Frédéric Raillard & Farid Mokart
Art Directors: Frédéric Raillard & Farid Mokart, Romain Lehur
Production Company (& City): Irene (Paris)
Film Director: Alex Ogus
Production Company Producer: Guillaume de Bary
Agency Producer: Raphaèle Tanneur
Client Account Direction: Bénédicte Richard, Nathalie Gouadain, Nicolas Gobert
Agency Account Management: Eudes Jover, Anais Chounlamountri
Agency Music Producer: Benoit Armstrong
Short explanation

To promote the Credit Card So Music that combines banking advantages with low price music sets signed by Universal Music dedicated to young people.
The creative idea shows how life is easier with music.
This film is designed young people and offers an unexpected and offbeat moment, in which a bunch of friends find out the way to calm a threatening pack of wolves, through music and team spirit. Facing wolves’ attack, our group of 5 starts to sing and beat the rhythm together, which amuses the wolves and makes them dance.


Credit Card 'So Music' dedicated to young people.