Sofy BeFresh Film Ugh Moments by J. Walter Thompson Melbourne

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Ugh Moments

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Industry Feminine Hygiene
Media Film
Market Australia
Agency J. Walter Thompson Melbourne
Director Brendan Gibbons
Creative Director Brendon Gutherie Tim Holmes Grant Rutherford
Art Director Luisa Paine
Production OTTO FILM
Released September 2015

Credits & Description

This new sanitary ad from JWT Melbourne sums up what it's like to have your period. You sprawl on the couch in sweats, whining into the phone, shout at anyone or thing that sees you. But not anymore with Sofy BeFresh!
Category: Cosmetics & toiletries
Brand: Sofy BeFresh
Brand: Sofy
Media: TV
Category: Health & Beauty
Agency: JWT Melbourne
Country: Australia
Client: Sofy BeFresh
Production: Otto Film
Director: Brendan Gibbons
Creative Director: Tim Holmes
Art Director: Luisa Paine
Executive Producer: Jo de Fina
DoP: Shelley Farthing-Dawe
Agency Producer: Jess van Roosendaal
Post Production Company: The Editors
Post Production Company: Method Studios
Offline Editor: Jessica Mutascio