JOURNEY by Ogilvy & Mather Tokyo for Sokenbicha

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JOURNEY

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Industry Soft Drinks
Media Film
Market Japan
Agency Ogilvy & Mather Tokyo
Creative Director Chris Gurney
Art Director Shingo Ichimura, Chris Gurney
Producer Koichi Hara
Production Mr Music
Production Pyramid Film
Director Naoki Nagao
Art Director Yoshinao Yumoto
Copywriter Takamori Kadoi, Tim Schultz
Producer Tsuyoshi Kasuga, Toyohiro Arita
Editor Nobuyuki Yajima
Released March 2010

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: COCA-COLA
Product/Service: SOKENBICHA
Agency: OGILVY & MATHER JAPAN
Production Company: PYRAMID FILM, Tokyo, Tokyo, JAPAN, JAPAN
Production Company: MR MUSIC, Tokyo, Tokyo, JAPAN, JAPAN
Date of First Appearance: Mar 17 2010
Chief Creative Officer: Coca Cola (Japan) Company Limited
Executive Creative Director: Shingo Ichimura
Creative Director: Shingo Ichimura/Chris Gurney
Copywriter: Tim Schultz/Takamori Kadoi(Soul Quenching)/Shingo Ichimura
Art Director: Shingo Ichimura/Chris Gurney/Yoshinao Yumoto
Agency Producer: Mariko Niwa
Producer: Koichi Hara/Tsuyoshi Kasuga/Toyohiro Arita
Director: Naoki Nagao
Editor: Nobuyuki Yajima
Account Manager: Hironari Saka/Hideo Aida/Yumiko Wada
Cinematographer: Kosuke Matsushima
Other Credits: Risa Abe/Sohei Hirao/David Elsworth

English Description
"Soul Quenching" Campaign
SKB bottle is now changed to plant-made plastic bottles.
One morning, our heroine finds out this fact, and sets out on a journey with a painting in her hand, hoping that the world can change for the better if people and nature lived in harmony.
On her way, she meets a little girl riding in the same bus, who hands her 'chimaki' (rice ball wrapped in plant leaf) . Looking at it, she realizes that it's the same as SKB.
Finally, she reaches the village, and finds the same house drawn in the painting, surrounded by trees and green leaves.
In that village, she starts living in harmony with the nature and locals, something modern people have forgotten.