Solero Film HOTEL by Borghi/Lowe Sao Paulo, Hungry Man

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HOTEL

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Industry Ice cream & Cold desserts
Media Film
Market Brazil
Agency Borghi/Lowe Sao Paulo
Executive Creative Director Jose Henrique Borghi
Art Director Piu Afonseca
Copywriter Pedro Corbett
Agency Hungry Man
Director Carlao Busato
Creative Director Erh Ray, Fernando Nobre
Producer Rodrigo Castello
Editor André Mello
Released February 2011

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: UNILEVER
Product/Service: SOLERO FRUIT ICE BARS
Agency: BORGHIERH/LOWE
Production Company: HUNGRY MAN, São Paulo, BRAZIL
Date of First Appearance: Feb 1 2011
Executive Creative Director: José Henrique Borghi/Erh Ray
Creative Director: Fernando Nobre
Copywriter: Pedro Corbett
Art Director: Piu Afonseca
Agency Producer: Márcia Coelho
Producer: Rodrigo Castello
Director: Carlão Busato
Editor: André Mello
Sound Design/Arrangement: Cabaret/Guilherme Azem
Post Production: Tribbo Post/Hungry Man
Animation: Tribbo Post/Hungry Man
Account Manager: Robert Filshill/Giuliana Sesso/Hwirat Gibin
Cinematographer: Russo Loyola
Editing Company: Hungry Man

English Description
The film begins showing a guy in a suit in an office opening a Solero ice pop. When he takes the first bite, he feels the full taste of the fruit and has the sensation that he is on vacation. At every bite he takes, the office changes, turning into a hotel and even a beach. In the end, while he is lying on a hammock, which is hanging on coconut trees at the beach, he takes the last bite and is taken instantaneously back to his reality, and realizes that he is actually lying on his work desk, being looked at by his colleagues. The film ends with the concept: “Solero, the vacation effect”.