Works » Solo

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Industry Non-alcoholic drinks
Media Television & Cinema
Market Australia
Agency The Furnace
Producer Peter Masterton
Creative Director Rob Martin Murphy
Director Paul Middleditch
Editor Peter Whitmore - Winning Post, Peter Beston @ The Film Editors
Released September 2007

Credits & Description

The Furnace Sydney teased Australian television audiences with a series of intriguing 15 second spots that pointed them to the netsite:
The reveal was finally aired and viewers discovered it was for Solo - the drink for man kind. The series was directed by Paul Middleditch via Plaza Films.
Product: Solo
Agency: The Furnace, Sydney
Creative Director: Rob Martin Murphy
Creatives: Sean Birk, Chad Mackenzie, Rob Martin Murphy
Agency Producer: John Lamble
Producer: Peter Masterton
Director: Paul middleditch
Production: Plaza Films
DOP: Steve Arnold
Editor: Peter Whitmore, The Editors
Colour Grading: Ben Engleton, Bean Colour
Online & Compile: Frame, Set & Match
Music: Ramesh Sathiah, Song Zu
Sound Design: Take 2 Studios
Head of Digital: Charles Clapshaw
Digital Producer: Darcy Hooper
Digital Designers: George Marsden, Greg Boulting, Phil Spedding

The TV Commercial titled Drink For A Man Kind was done by The Furnace advertising agency for product: Solo Original Lemon (brand: Solo) in Australia. It was released in Sep 2007.