Solo Film The world's largest message in a bottle by BBDO Myres Norway, OMD Oslo, Try/Apt Oslo

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The world's largest message in a bottle

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Industry Soft Drinks
Media Film
Market Norway
Agency BBDO Myres Norway
Art Director Martin R. Thorsen, Karin Lund, Dennis Tönnkvist
Agency OMD Oslo
Agency Try/Apt Oslo
Art Director Martin R. Thorsen, Karin Lund, Dennis Tönnkvist
Released April 2013

Credits & Description

Say hello to the world's largest message in a bottle. 2011 Grand Prix winner in Eurobest, Solo from Norway, is out with a new spectacular campaign and continues the quest for world fame. The bottle is 8 meters long and is filled with a 12 square meter letter and a case of Solo (of course). Object: To let the wind and ocean currents decide who gets to taste the world's best soda. And the fans can guess where it will end up at
solo.no.
Advertising Agency: Try/Apt, Oslo, Norway
Art Directors: Martin R. Thorsen, Karin Lund, Dennis Tönnkvist
Copywriters: Øystein Halvorsen, Bjørnar Buxrud
Project managers: Cecilie Thue, Monica Rosengren
Account managers: Linda Kling, Eivind Moe
Bottle: Hydrolift / Eker Design
Film: Anti Media
Camera: Making waves
Batteries / Solar panels: Sunwind
Web production: Try/Apt
Web developers: Knut Skåla, Pål Smitt-Amundsen, Thomas Sømoen
Design: Richard Rosenlund, Thomas Bråthen
PR: Niche AS
Media agency: OMD
Published: March 2013