Solvite Film NO MORE NAILS by TBWA\London

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NO MORE NAILS

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Industry Household maintenance & pet products
Media Film
Market United Kingdom
Agency TBWA\London
Released February 2002

Awards

IPA Effectiveness Awards 2000
The Winners 4-Star Winner
The Winners 5-Star Winner

Credits & Description

The No More Nails case proves that you don’t need lots more budget to secure lots more sales.

Net return on investment to-date is approaching 200% for a test market media spend of little more than £1 million over three years, which has:
·Generated a new high growth, high-margin category now worth £15.9 million, and
·Secured 60%+ brand share
·Which is rising in line with increases in the brand’s profile and reputation.
Title "No More Nails"
Agency TBWA\Manchester
City Manchester
Advertiser Henkel AG & Co.
Brand Name No More Nails
Product Name Adhesives
Business Sector Paints, Wood Protectors, Paint Brushes, Adhesives
Country of Production United Kingdom
Language English
Type Television
Length 20 seconds
Tagline No more nails sticks virtually anything to anything.