Solvite Film STRATOSPHERE by TBWA\ London

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STRATOSPHERE

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Industry Household maintenance & pet products
Media Film
Market United Kingdom
Agency TBWA\ London
Released February 2000

Awards

IPA Effectiveness Awards 2000
The Winners 5-Star Winner

Credits & Description

The Solvite case study proves that the business, as we know it today, was first created by advertising; then distinguished and differentiated by its message; with its future profitability now protected by the strong brand values and the consumer preferences generated by the ad spend.

It also demonstrates that long-term advertising investment has added real and calculable value to the Solvite brand for a modest outlay.

Solvite might not be the most famous brand in advertising history. But it deserves to be one of them. Because its success has been achieved against the odds. And within a very tight budget.
Title "Stratosphere"
Agency TBWA\Manchester
City Manchester
Advertiser Henkel AG & Co.
Brand Name Solvite
Product Name Adhesives
Business Sector Paints, Wood Protectors, Paint Brushes, Adhesives
Country of Production United Kingdom
Language English
Type Television