Sonic Drive-in Film PROFILING by Goodby Silverstein & Partners San Francisco

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Industry Fast food
Media Film
Market United States
Agency Goodby Silverstein & Partners San Francisco
Executive Creative Director Margaret Johnson
Creative Director Jim Elliott
Art Director Nick Luckett
Copywriter Nathaniel Lawlor
Production Furlined
Director The Perlorians
Account Supervisor Hermon Ghermay
Editor Jim Hutchins
Released October 2011

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: SONIC DRIVE-IN
Product/Service: BAJA DOG
Production Company: FURLINED, Santa Monica, USA
Executive Creative Director: Margaret Johnson
Creative Director: Jim Elliott
Copywriter: Nathaniel Lawlor
Art Director: Nick Luckett
Agency Producer: Jim Vaughan
Account Supervisor: Hermon Ghermay
Director: The Perlorians
Editor: Jim Hutchins
Sound Design/Arrangement: Lime Studios
Account Manager: April Won/Frith Dabkowski
EditingCompany: Hutchco Technologies
Account Manager: April Won/Frith Dabkowski
Editing Company: Hutchco Technologies

English Description
There's only one fast food restaurant that lets you get truly creative with their menu. Cheesy tots on chili fries, double jalapenos, a side of pickle juice. Whatever you want, you get.

That restaurant is Sonic Drive-In.

So when we started working for Sonic, we let customers get creative with our brand, just like they would one of the burgers.

We created a website where users chose characters, food and storylines for our commercials. They posted their creations to Facebook and Twitter, and whichever concepts garnered the most votes we developed into ads from scratch. Just like in the restaurant.