SonntagsZeitung: Peace Talks by Advico Y&R Zurich, Markenfilm for Sonntagszeitung

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SonntagsZeitung: Peace Talks

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Industry TV Channels/Radio Stations and Programmes
Media Film
Market Switzerland
Agency Advico Y&R Zurich
Art Director Lukas Wietlisbach
Copywriter Martin Stulz
Producer Jens Derler
Editor Wolfgang Weigl
Agency Markenfilm
Released March 2011

Awards

Epica Awards 2011
Film Media Gold

Credits & Description

Agency (city): Advico Y&R AG, Zurich
Creative Directors: Martin Stulz/Dominik Oberwiler
Copywriter: Martin Stulz
Art Director: Lukas Wietlisbach
Chief Creative Officer: Markus Gut
Account Manager: Julia Kull/Pablo Koerfer
Production Company: Markenfilm Schweiz AG, Zurich
Postproduction and Sound: Universal Production Partners Inc., Praha
Producer: Jens Derler
Editor: Wolfgang Weigl
Regie: Stephan Usteri
Short explanation

Information today is often one-dimensional and superficial. It’s different in the “SonntagsZeitung”. The Sonntagszeitung is getting to the core of things and reveals a much more complex picture. This is visualized through the Babushka-principle: beginning with a superficial topic, layer by layer the figures uncover a deeper insight to themes such as the mideastern peace-talks: hidden inside Benjamin Netanyahu and Mahmoud Abbas are two snotty kids that just won’t stop fighting.

Description

The “SonntagsZeitung” is the leading Swiss Sunday publication.