AVN/ROCK BALLAD by 180 LA for Sony

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AVN/ROCK BALLAD

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Industry Automotive products, services and accessories
Media Film
Market United States
Agency 180 LA
Director Trish Sie
Executive Creative Director William Gelner
Creative Director Gavin Lester, Ari Weiss
Art Director Amy Servidea
Copywriter Laura Mulloy
Producer John O'grady, Chuck Ryant, T.k. Knowles, Diane Castrup
Account Supervisor Kelli Stam
Editor Bruce Herrman
Production Bob Industries
Production Hum Music
Production Lost Planet
Released November 2010

Credits & Description

Category: Internet Film
Advertiser: SONY ELECTRONICS
Product/Service: TOMTOM NAVIGATION
Agency: 180LA
Production Company: BOB INDUSTRIES, Santa Monica, Santa Monica, Santa Monica, USA, USA, USA
Production Company: LOST PLANET, Santa Monica, Santa Monica, Santa Monica, USA, USA, USA
Production Company: HUM MUSIC, Santa Monica, Santa Monica, Santa Monica, USA, USA, USA
Date of First Appearance: Nov 1 2010
Executive Creative Director: William Gelner
Creative Director: Gavin Lester/Ari Weiss
Copywriter: Laura Mulloy
Art Director: Amy Servidea
Agency Producer: Peter Cline/Dave Stephenson
Account Supervisor: Kelli Stam
Advertiser's Supervisor: Ken Byers
Producer: T.k. Knowles/John O'grady/Chuck Ryant/Diane Castrup
Director: Trish Sie
Editor: Bruce Herrman
Music: Jimmy Hahn
Account Manager: Mike Slatkin
Planner: Brit Browning
Director Of Photography: Andy Kebo
Editing Company: Lost Planet

English Description
GPYES’s “Recalculating Route” brings navigation and the beloved power ballad together. Promoting the Sony In-Dash AV Receiver with TomTom Navigation, the music video powerfully communicates the message: Now you can get your music and your navigation in one place. Oww!

We created an authentic rock jam and music video in which the band sings earnestly about the Los Angeles streets, using only the vocabulary of a TomTom navigation system. The music videos ran online, were teased in banners, and were accompanied by the songs in a radio campaign.