Marilyn by Del Campo Saatchi & Saatchi Buenos Aires for Sony

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Marilyn

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Industry Photo & Video Cameras, Accessories
Media Film
Market Argentina
Agency Del Campo Saatchi & Saatchi Buenos Aires
Director Marcelo Burgos
Production Garlic Advertising
Released April 2011

Awards

Cannes Lions 2011
Film Lions Home Electronics & Audio-Visual Silver

Credits & Description

Title: MARILYN
Advertiser/Client: SONY
Product/Service: CYBER-SHOT
Entrant Company: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Advertising Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Executive Creative Director: Maxi Itzkoff/Mariano Serkin
Creative Director: Diego Medvedocky/Ignacio Ferioli
Art Director: Ignacio Ferioli
Copywriter: Diego Medvedocky
Agency Producer: Adrian Aspani/Ezequiel Ortiz
Advertiser's Supervisor: Kim Allard/Takashi Ashida
Account Manager: Joseph Baide
Account Supervisor: Reinier Suarez/Ana Bogni
Production Company: GARLIC FILMS Madrid, SPAIN
Director: Marcelo Burgos
Producer: Alvaro Gorospe/Irene Nuñez Palma
Sound Design/Arrangement: Sonomedia
Music: Artist/Title: Swing Musica
Post Production: Serena
Brief Explanation:
To launch the new Cybershot with sweep Panorama we decided to make a campaign that dramatized the true benefit of a camera that allows you to take panoramic pictures. So we developed a campaign in which we see famous pictures and we discover what was going on around these pictures, very funny stories that no one could see because the camera with which the picture was taken was not panoramic. The campaign ends with the concept:
Stories are better panoramic.