Sony Xperia Play: Alien visit by McCann Enterprise Munich for Sony Ericsson

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Sony Xperia Play: Alien visit

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Industry Cell phones, Smartphones & Accessories
Media Film
Market Germany
Agency McCann Enterprise Munich
Director Peter Dietrich
Executive Creative Director Erich Reuter
Creative Director Stefan Hempel
Art Director David Morales
Copywriter Philipp Gloyer, Farnaz Riedel
Producer Rudi Rämisch
Account Supervisor Frank Riedel, Sebastian Hölzl
Editor Alex Jurkat
Released January 2013

Credits & Description

Category: Home Electronics & Audio-Visual
Advertiser: SONY ERICSSON
Product/Service: XPERIA PLAY MOBILE PHONE
Agency: McCANN ERICKSON MUNICH
Production Company: R FORCE FILM, Munich, Cape Town, GERMANY, SOUTH AFRICA
Production Company: BIRD FILM, Munich, Cape Town, GERMANY, SOUTH AFRICA
Date of First Appearance: Apr 1 2011
Executive Creative Director: Erich Reuter
Creative Director: Stefan Hempel
Copywriter: Philipp Gloyer/Farnaz Riedel
Art Director: David Morales
Agency Producer: Nicholas Conradt
Account Supervisor: Frank Riedel (Md)/Sebastian Hölzl
Advertiser's Supervisor: Robert Styppa/Dylan Gromniak
Producer: Rudi Rämisch
Director: Peter Dietrich
Editor: Alex Jurkat
Sound Design/Arrangement: Wolfgang Lerchenmayr/Tom Batoy
Post Production: Insane4frame
Animation: Marco Pelzel/Frank Wegerhoff
Cameraman: Frank Wegerhoff/2.nd Unit
Music: Mona Davis Beat
Account Manager: Ken Thilo
Cinematographer: Niels Boon
Director Of Photography: Niels Boon
Editing Company: Insane4frame
Other Credits: Thomas Hanser/Grading

English Description
Sony Ericsson Xperia play. ALIEN VISIT.
A lunch break can be an opportunity to have gaming fun with a playstation smartphone. Out of the blue the spaceship becomes reality in the exteriour.
A split second later it opens fire and a chicken gets some extra roasting by a lasergun. Spagetthi hit by a ray flies impressively which makes a girl shrill.
The whole restaurant panics about this splatter scifi invasion caused by aliens.
Everybody remains in a duck and cover position when our gaming hero is about to triple his firepower, when an incoming phone call interrupts the game and everything returns almost back to normal.