Sony Ericsson Film BACKWARDS by McCann New York

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BACKWARDS

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Industry Mobile phones, devices & accessories
Media Film
Market United States
Agency McCann New York
Director Jonathan Krisel
Art Director Jason Schmall, Tom Murphy, Daniel Kim Soren
Copywriter Sean Bryan, Sarah Toler
Producer Jeff Fischer
Account Supervisor Jeff Geisler
Editor Ed Mcgowan, Jamie Connors
Released March 2011

Credits & Description

Category: Internet Film
Advertiser: SONY ERICSSON
Product/Service: XPERIA PLAY
Agency: McCANN ERICKSON NY
Production Company: POST OP @ MCCANN ERICKSON NY, New York, USA
Date of First Appearance: Mar 18 2011
Chief Creative Officer: Linus Karlsson
Creative Director: Sean Bryan/Tom Murphy
Copywriter: Sean Bryan/Sarah Toler
Art Director: Tom Murphy/Daniel Kim/Jason Schmall
Agency Producer: Minnie Tran/Eileen Feeney/Danielle Korn
Account Supervisor: Jeff Geisler
Producer: Jeff Fischer
Director: Jonathan Krisel (At Caviar Films)
Editor: Ed Mcgowan/Jamie Connors
Sound Design/Arrangement: Gerard Mcconville
Post Production: Jeff Fischer
Music: Thwack
Account Manager: Jordan Wheeler
Other Credits: Graphics/Effects: Joseph Spaid/Joshua Gross

English Description
To launch the Xperia PLAY smartphone, we created a series of tutorial webfilms, with a twist. Comedian Kristen Schaal takes viewers on schizophrenic journey through both sides of the phone: all of the smartphone capabilites people need, and the immersive gaming experience people want.