Sony Ericsson Film SMOLDERING RUBBER by McCann Enterprise Munich

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SMOLDERING RUBBER

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Industry Mobile phones, devices & accessories
Media Film
Market Germany
Agency McCann Enterprise Munich
Director Peter Dietrich
Executive Creative Director Erich Reuter
Creative Director Stefan Hempel
Art Director David Morales
Copywriter Philipp Gloyer, Farnaz Riedel
Producer Rudi Rämisch
Account Supervisor Frank Riedel, Sebastian Hölzl
Editor Alex Jurkat
Production Bird Film
Production R Force Film
Released April 2011

Credits & Description

Category: Home Electronics & Audio-Visual
Advertiser: SONY ERICSSON
Product/Service: XPERIA PLAY MOBILE PHONE
Agency: McCANN ERICKSON MUNICH
Production Company: R FORCE FILM, Munich, Cape Town, GERMANY, SOUTH AFRICA
Production Company: BIRD FILM, Munich, Cape Town, GERMANY, SOUTH AFRICA
Date of First Appearance: Apr 1 2011
Executive Creative Director: Erich Reuter
Creative Director: Stefan Hempel
Copywriter: Philipp Gloyer/Farnaz Riedel
Art Director: David Morales
Agency Producer: Nicholas Conradt
Account Supervisor: Frank Riedel (Md)/Sebastian Hölzl
Advertiser's Supervisor: Robert Styppa/Dylan Gromniak
Producer: Rudi Rämisch
Director: Peter Dietrich
Editor: Alex Jurkat
Sound Design/Arrangement: Felix Müller/Olowinski
Post Production: Insane4frame
Animation: Marco Pelzel/Frank Wegerhoff
Cameraman: Frank Wegerhoff/2.nd Unit
Music: Supreme Music
Account Manager: Ken Thilo
Cinematographer: Niels Boon
Director Of Photography: Niels Boon
Editing Company: Insane4frame
Other Credits: Thomas Hanser/Grading

English Description
Sony Ericsson Xperia play. SMOLDERING RUBBER
Waiting for the bus a young man pulls out the Xperia play and starts a game.
Instantly a pimped up muscle car escapes from the gaming world. The unleashed green machine becomes reality causing havoc. Fun for the young bloke who is gaming with his gadget and some extra excitement for everybody around. An evasive manouevre fails and the car crashes right into a wall.
We witness how the remoted thing pulls back, followed by a 180 powerslide and kicking away another car right after. It looks like there are some more uncontrolled stunts to be expected when an incoming phonecall interrupts the game and everything returns back to normal. Almost.