Sony Ericsson Film THIS FEELING IS XPERIA. by Dentsu Inc. Tokyo

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THIS FEELING IS XPERIA.

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Industry Mobile phones, devices & accessories
Media Film
Market Japan
Agency Dentsu Inc. Tokyo
Director Ryo Miyakoshi, Masatsugu Nagasoe
Executive Creative Director Mikio Yasuda
Creative Director Hidetsugu Ishikawa
Art Director Arata Kubota
Copywriter Hiroshi Akinaga
Producer Jin Ebashi, Shu Nagasawa
Account Supervisor Harunobu Deno
Editor Hisashi Nagatani
Released March 2013

Credits & Description

Advertiser: SONY MOBILE COMMUNICATIONS
Agency: DENTSU
Category: Home Electronics & Audio-Visual
Post Production: Digital Garden
Editor: Hisashi Nagatani
Account Supervisor: Harunobu Deno
Account Manager: Hidetoshi Sera
Creative Director: Hidetsugu Ishikawa
Copywriter: Hiroshi Akinaga
Producer: Jin Ebashi
Lighting: Katsutoshi Hirano
Cinematographer: Kiyo
Agency Producer: Kohei Matsumoto
Planner: Mayu Taguchi
Director: Masatsugu Nagasoe
Cinematographer: Osayoshi Katahira
Producer: Shu Nagasawa
Lighting: Takashi Goda
Planner: Yusuke Koyanagi
Art Director: Arata Kubota
Cinematographer: Isao Okudaira
Advertiser's Supervisor: Keisuke Nakazawa
Lighting: Makoto Oda
Music: Masterlink
Executive Creative Director: Mikio Yasuda
Director: Ryo Miyakoshi
Advertiser's Supervisor: Takahiro Sasaya
Animation: Wow

Brief Explanation
This advertising campaign is created with the intention to emphasize the presence of Xperia and increase its brand name image by presenting performances that evoke a fresh sense of awe and and the current times as entertainment.