Sony Ericsson Film WHITE FARM by Talent Marcel

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WHITE FARM

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Industry Mobile phones, devices & accessories
Media Film
Market Brazil
Agency Talent Marcel
Director Beto Salatini
Art Director Felipe Luchi, Victor Sant'anna
Copywriter Joao Livi, Philippe Degen
Account Supervisor André Dainesi
Production Lux Filmes
Released October 2010

Credits & Description

Category: Home Electronics & Audio-Visual
Advertiser: SONY ERICSSON
Product/Service: XPERIA SMARTPHONES
Agency: TALENT
Production Company: LUX FILMES, São Paulo, BRAZIL
Date of First Appearance: Oct 7 2010
Executive Creative Director: João Livi
Creative Director: Philippe Degen/Felipe Luchi
Copywriter: João Livi/Philippe Degen
Art Director: Felipe Luchi
Agency Producer: Maria Herminia Weinstock/Tato Freire
Account Supervisor: André Dainesi
Advertiser's Supervisor: Ana Peretti
Director: Beto Salatini
Sound Design/Arrangement: Eli/Lui
Account Manager: Rogério Dezembro/Marcel Bonzo

English Description
The film shows there are many different ways to tell a coworker his/her smartphone is ancient. The first, “tactless” way sends the coworker into a shock. The second, “tactful” way, in its turn, causes a little less damage.