Feel the Sony beyond by Dentsu Tokyo for Sony

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Feel the Sony beyond

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Media Film
Market Japan
Agency Dentsu Tokyo
Director Edu Vieitez
Creative Director George Sugitomo
Producer Tadashi Shimizu
Released October 2017

Credits & Description

Client: Sony
Agency: Dentsu Tokyo
Country: Japan
Uploaded 13 October, 2017
Director: Edu Vieitez
Creative Director: George Sugitomo
Producer: Tadashi Shimizu
Executive Producer: Shinya Kishiro
Executive Producer: David Manchado
DoP: Pedro Del Rey
Production: GunsRock & PSN Spain
Synopsis:
To coincide with the eagerly anticipated release of Blade Runner 2049, Sony and Dentsu Japan take viewers on an uber stylish Blade Runner nostalgia trip from the 1982 to 2017 in its latest commercial to promote Bravia televisions. Taking us through chintzy glory of the early 80's - in both home and fashion design - to the height of style in 2017, we see scenes that emanate the eccentric eclecticism we see in the original Blade Runner films. Sony’s tech prominence throughout history is asserted as the set of each period is equipped with the latest tech of the time. The ad was shot in Spain and directed by Edu Vieitez in custom built sets that would allow the commercial to sweep smoothly from decade to decade. The time-hopping commercial begins by taking viewers back in time to a living room set in the 1980's as a group gather to watch the original Blade Runner film. The ad transitions into 2005, where another group watch the original classic, shot in 1982 and set in 2017, with just as much excitement. The journey ends in the present day with the latest Bravia showing the trailer for Blade Runner 2049.