Michael by The Mill for Sony Playstation

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Industry Video Games/Consoles
Media Film
Market United States
Agency The Mill
Director Simon Mcquoid
Producer Adam Reeb, Kristina Iwankiw
Released October 2011

Awards

Ciclope International Advertising Craft Festival 2012
Live Action Direction Silver
Live Action Visual Effects Silver

Credits & Description

Client: Sony Computer Entertainment America, Foster City, California
Assignment:
PS3 Br and TV spot for 2011
Contact:
Scott Steinberg: VP, Product Marketing
John Koller: Director, Hardware Marketing
Kim Nguyen: Brand Manager, PS3
Ami Sheth: Associate Brand Manager
Deutsch Cr eative Cr edits and Titles:
Mark Hunter: Partner, Chief Creative Officer
EVP, Group Creative Director, Copywriter: Jason Elm
Shannon McGlothin: EVP, Group Creative Director, Art Director
Mike Bryce: EVP, Group Creative Director, Art Director
Sam Bergen: VP, Associate Creative Director, Copywriter
Associate Creative Director, Copywriter: Josh Fell
Ryan Dickey: Sr. Art Director
Marisa Wasser: Sr. Producer/Music Supervisor
Victoria Guenier: SVP/Director of Broadcast Production
Vic Palumbo: EVP/Director of Integrated Production
Production Company /Based in City/State: Imper ial Woodpecker /Los Angeles/CA
Director: Simon McQuoid
Director of Photography: Jan Velicky
Executive Producer: Doug Halbert
Line Producer: Anita Wetterstedt (US), Jitka Fridrichova (CZ)
1st A.D.: Patrick Cadell
Editor ial Company/based in City/State and list editor ial cr edits:
Cut + Run, Los Angeles/CA
Editors: Steve Gandolfi
Assistant Editors: Isaac Chen
Managing Director, EP: Michelle Burke
Senior Producer: Christie Price
Post Facility/city/state: (MUST INCLUDE online editor and colorist, and any other post
talent)
The Mill, Los Angeles, CA
Colorist: Adam Scott
Visual effects Company/City/State: (list all involved, including compositor s, ar tists, et al)
The Mill, Los Angeles, CA
3D Supervisor: John Leonti
2D Supervisor: Phil Crowe
Compositor: Pete Hodsman, Yam Sundar
Matte Painter: Andy Wheater
Executive Producer: Stephen Venning
Producer: Adam Reeb
CG Artist: Jamie O’hara, Jacob Bergman, Josh Hatton, Alex Moaveni, Nobuartu
Sasagawa, Matthew Vogan, Kyle Moore, Andre De Souza, David Hackett, Martin
Rivera, Sam Kao
Music/Composer /based in City/State: Stimmung, Santa Monica, CA
Composer: Robert Miller
Producer: Kristina Iwankiw
Sound Designer Company/city/state:
740 Sound Design & Mix, Los Angeles, CA
Sound designer: Andrew Tracey, Eddie Kim, Rommel Molina
Executive Producer: Scott Ganary
Audio Post Company/City/State: (include engineer , mixer , et al)
Lime, Santa Monica, CA
Mixer: Mark Meyuhas
Wher e Shot (If stage, name/city/state: If location, state location)
Pilsen, CZ
Additional Deutsch Cr edits:
Account Management Credits:
John McGonigle: EVP, Group Account Director
Matt Small: VP, Account Director
Leigh McCarthy: Account Supervisor
Amanda Schuster: Account Executive
Legal/Bcast People:
Christina Rust, Business Affairs Manager
Gus Mejia, Traffic Manager

The Film titled Michael was done by The Mill advertising agency for Sony Playstation in United States. It was released in Oct 2011.