Metro station take-over by TBWA\ Brussels for Sony Playstation

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Metro station take-over

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Industry Video Games/Consoles
Media Film
Market Belgium
Agency TBWA\ Brussels
Creative Director Gert Pauwels
Art Director Geert Feytons
Copywriter Bout Holtof
Released February 2012

Credits & Description

Media: Ambient
Geo: Belgium
Category: Games & Toys
Agency: TBWA
Brand: PlayStation
On February 22, Sony launched the PlayStation Vita portable gaming device with the slogan 'The World is in Play'. The ad campaign celebrates the idea that through the new PS Vita, the two worlds of real life and gaming can be merged. In Belgium, that promise was brought to life by transforming Brussels' biggest metro station into a super-sized soccer stadium with grass, dug-outs, a euphoric coach and a complete soccer team.

Advertising Agency: TBWA, Brussels, Belgium
Creative Director: Gert Pauwels
Art Director: Geert Feytons
Copywriter: Bout Holtof
Published: February 2012