Sony Playstation Film WHAT ARE YOU WAITING FOR by Deutsch Los Angeles, Moxie Pictures

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WHAT ARE YOU WAITING FOR

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Industry Video Games/Consoles
Media Film
Market United States
Agency Deutsch Los Angeles
Creative Director Jason Elm-Svp, Michael Bryce-Evp
Copywriter Philip Nicholas - Josh Fell
Producer Executive Producer - Robert Fernandez, Lizzie Schwartz
Editor Christjan Jordan @ Cosmo Street
Agency Moxie Pictures
Director Frank Todaro
Art Director Ryan Dickey
Account Supervisor Leigh Mccarthy
Released May 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: PLAYSTATION
Product/Service: PLAYSTATION MOVE
Agency: DEUTSCH INC.
Production Company: MOXIE PICTURES, Los Angeles, USA
Date of First Appearance: Sep 9 2010
Chief Creative Officer: Eric Hirshberg
Creative Director: Jason Elm/Michael Bryce
Copywriter: Josh Fell
Art Director: Ryan Dickey
Agency Producer: Victoria Guenier/Vic Palumbo/Scarlett Butler
Account Supervisor: Leigh Mccarthy
Producer: Robert Fernandez(Moxie)/Lizzie Schwartz(Moxie)
Director: Frank Todaro
Editor: Christjan Jordan
Planner: James Sheehy
Director Of Photography: Eric Schmidt
Editing Company: Arcade Editorial
Other Credits: Producer: Deanne Mehling(Arcade)/Amburr Farls(Arcade)/John Ramsey(Therapy)/

English Description
PlayStation's resident VP spokesperson, Kevin Butler answers questions to help fans get the most out of the PS3. With the launch of the PlayStation move, KB moves in with a family to showcase how the system has something for everybody. This campaign was coupled with three months of KB "live tweeting" from inside the house as the spots ran on air.