YES/NO by Del Campo Saatchi & Saatchi Buenos Aires for Sony Playstation

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YES/NO

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Industry Video Games/Consoles
Media Film
Market Argentina
Agency Del Campo Saatchi & Saatchi Buenos Aires
Released June 2012

Awards

One Show 2013
One Show Consumer Television / Under $80K Budget - Single Merit

Credits & Description

Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Advertiser PLAYSTATION
Product SONY
Entrant DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Type of Entry: Product & Service
Category: Entertainment & Leisure
Title: YES/NO
Art Director Matias Lafalla , Breno Costa, Ammiel Fazzari
Creative Director Maxi Itzkoff , Mariano Serkin, Joaquin Espagnol , Ariel Serkin
Director Marcelo Burgos
Producer Alvaro Gorospe , Irene Nunez Palma
Writer Ramiro Gamallo , Guilherme Souza, Matias Eusebi
DM/Advertising Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Brief Explanation
WE ARE ALL PLAYERS is the concept for the PlayStation campaign that shows us that human beings are a competitive race and life is a giant game. To compete and to strive to win is in our DNA.