Sony Playstation Film YES WE CANADA by Deutsch Los Angeles

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YES WE CANADA

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Industry Video Games/Consoles
Media Film
Market United States
Agency Deutsch Los Angeles
Director Brian Aldrich
Creative Director Jason Elm-Svp, Michael Bryce-Evp
Art Director Bernie O'dowd
Copywriter Jeff Candido
Producer David Thorne
Account Supervisor Leigh Mccarthy
Editor Christjan Jordan @ Cosmo Street
Production Furlined
Released May 2010

Credits & Description

Category: Internet Film
Advertiser: PLAYSTATION
Product/Service: PLAYSTATION NETWORK
Agency: DEUTSCH INC.
Production Company: FURLINED, Santa Monica, USA
Date of First Appearance: Nov 9 2010
Creative Director: Jason Elm/Michael Bryce
Copywriter: Jeff Candido
Art Director: Bernie O'dowd
Agency Producer: Vic Palumbo/Victoria Guenier/Jim Haight
Account Supervisor: Leigh Mccarthy
Producer: David Thorne(Furlined)
Director: Brian Aldrich
Editor: Christjan Jordan
Post Production: Therapy
Director Of Photography: Bryan Newman
Editing Company: Arcade Edit

English Description
PlayStation’s Video Delivery Service (which had been widely available in the U.S. and Europe) was finally launching in Canada, but there was no marketing budget to announce it. So we used our spokesperson, PlayStation VP Kevin Butler, to play the ugly American in this “You’re welcome” message on YouTube which was shared by PlayStation users and self-effacing Canadians everywhere.