Sony Film SONY MULTI STOREY by Gorgeous Enterprises, Grey London

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Industry Mobile television
Media Film
Market United Kingdom
Agency Gorgeous Enterprises
Producer Spencer Dodd
Agency Grey London
Director Johnny Green
Executive Creative Director Nils Leonard
Art Director Matt Waller, Dave Monk
Account Supervisor Anneliese St-Armour
Editor Neil Smith @ Work Post
Released March 2011

Credits & Description

Category: Home Electronics & Audio-Visual
Advertiser: SONY
Product/Service: INTERNET TV
Production Company: GORGEOUS, London, UNITED KINGDOM
Date of First Appearance: Mar 23 2011
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk/Matt Waller
Copywriter: Dave Monk/Matt Waller
Art Director: Dave Monk/Matt Waller
Agency Producer: Rebecca Pople
Account Supervisor: Anneliese St-Armour
Advertiser's Supervisor: Harumi Asai
Producer: Spencer Dodd
Director: Johnny Green
Editor: Neil Smith
Sound Design/Arrangement: Abbey Road Studios/Wave Studios
Post Production: Glassworks
Animation: Not To Scale
Cameraman: Jess Hall
Lighting: Jess Hall
Music: Magnetic Man - Cross Over
Account Manager: Suzi Napier
Planner: Neil Hourston
Cinematographer: Jess Hall
Director Of Photography: Jess Hall
Editing Company: Workpost
Other Credits: Robin Brown - Production Designer

English Description
The ad aims to educate and excite viewers about Sony’s new Internet TV. It tells the story via voiceover of the development of television, right from the first black and white set, through to the internet and then onto the culmination of both these technologies, the internet TV. The action takes place in a multi-storey building. The viewer is moved up the building from room to room. The rooms represent the various decades from the early 50s through to 2011. The content and action in the rooms demonstrate the development of television and the internet, and the benefits and limitations that each of these technologies offered. The top of the building represents the ultimate television – one that combines both TV and internet features - the best of all worlds – High Definition, 3D experience and apps for all the content that you might want. At the end of the ad you pan out to see all the rooms in one place – the whole journey from bottom to top. We then finish on a product shot that shows the multiuse of the internet TV.