ROCKET PROJECT: COUNTDOWN BEGINS by 180 LA, @radical.media for Sony Vaio

Adsarchive » Film » Sony Vaio » ROCKET PROJECT: COUNTDOWN BEGINS

ROCKET PROJECT: COUNTDOWN BEGINS

Pin to Collection
Add a note
Industry Laptops, Netbooks, Tablets
Media Film
Market United States
Agency 180 LA
Agency @radical.media
Director Andrew Fried
Creative Director William Gelner
Copywriter Ben Barney
Producer Jon Kamen, Executive Producers - Frank Scherma, Justin Wilkes
Account Supervisor Kelli Stam
Editor Ting Poo
Released March 2010

Credits & Description

Category: Internet Film
Advertiser: SONY ELECTRONICS
Product/Service: VAIO
Agency: 180LA
Production Company: @radical.media, New York, USA
Date of First Appearance: Mar 1 2010
Executive Creative Director: William Gelner
Creative Director: William Gelner
Copywriter: Ben Barney
Art Director: Ryan "pocket" Fluet
Agency Producer: Peter Cline/David Emery
Account Supervisor: Kelli Stam
Advertiser's Supervisor: Ken Byers
Producer: Frank Scherma/Justin Wilkes/Jon Kamen
Director: Andrew Fried
Editor: Ting Poo
Account Manager: Lauren Keeton
Planner: Brit Browning
Director Of Photography: Bill Winters
Editing Company: Outpost Digital

English Description
The first rocket to reach the moon had less computing power than today’s Sony VAIO laptop. Which raises the question: can a Sony VAIO launch a rocket to space? To test the premise, 8 brilliant high school students were paired with Tom Atchison, founder of Rocket Mavericks, to design, build, and launch a 29-foot, 1,100-pound, multi-stage rocket into space. Online films chronicled the students’ incredible, six-month journey as they brought their imaginations into reality and achieved the impossible.