Sony Vaio Film THE ROCKET PROJECT BRANDED CONTENT by 180 LA, @radical.media

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THE ROCKET PROJECT BRANDED CONTENT

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Industry Laptops, Netbooks, Tablets
Media Film
Market United States
Agency 180 LA
Director Andrew Fried
Creative Director Amir Farhang
Art Director Jungshih Wang
Copywriter Ben Barney
Editor Ting Poo
Agency @radical.media
Executive Creative Director William Gelner
Creative Director Ari Weiss, Gain Lester
Released October 2010

Credits & Description

Category: Other Screens
Advertiser: SONY VAIO & INTEL
Product/Service: SONY VAIO & INTEL TECHNOLOGY
Agency: 180LA
Production Company: @radical.media, New York, USA
Date of First Appearance: Oct 9 2010
Editing Company: Outpost Digital
Other Credits: Executive Producers: Jon Kamen/Justin Wilkes/Robert Friedman/William Gelner/Frank Scherma
Executive Creative Director: William Gelner
Creative Director: Amir Farhang/Ari Weiss/Gain Lester
Copywriter: Ben Barney
Art Director: Ryan "pocket" Fluet/Jungshih Wang
Agency Producer: William Gelner/David Emery
Producer: Andrew Fried
Director: Andrew Fried
Editor: Ting Poo
Sound Design/Arrangement: Aj Pyatak
Post Production: Outpost Digital
Cameraman: Zoran Popovic/Kimo Proudfoot/Ronn Kilby/Andrew Fried/Ting Poo
Director Of Photography: Bill Winters/Stephen Dickter

English Description
Eight incredibly gifted high school students began a journey to achieve the improbable - to design, build and launch a rocket into space. Led by Tom Atchison - one of the nation’s premier civilian rocketry experts - the students embark on a crash course in rocket science. Over the course of their eight-month journey, the students emerge as heroes in the grand story of the American Dream, and the rocket launch becomes the symbolic culmination of eight students achieving the improbable, in science and in life.