At First Sight by Buzzman Paris for SOS Amitié

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At First Sight

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Industry Charities, Foundations, Volunteers
Media Film
Market France
Agency Buzzman Paris
Executive Creative Director Georges Mohammed Cherif
Creative Director Louis Audard, Tristan Daltroff
Copywriter Guilhem Barbet
Producer Alain Dib
Production Satellite My Love
Director Iván Jurado
Released November 2017

Credits & Description

#AtFirstSight
Category: Public Interest, NGO
Media: Digital
Brand: SOS Amitié
Agency: Buzzman
Geo: France
Advertising Agency: Buzzman, Paris, France
President / Executive Creative Director: Georges Mohammed-Chérif
Vice-President: Thomas Granger
Managing Director: Julien Levilain
Creative Directors: Tristan Daltroff, Louis Audard
Artistic Director: Pierre Cognard
Copywriter: Guilhem Barbet
Artistic Director Assistant: Mona Saleh
Head of Social Media: Julien Scaglione
Head of PR / Communication: Amélie Juillet
PR / Communication Assistants: Suzanne Langlais, Julie Claeyman
Head of TV Production: Vanessa Barbel
TV Production: Ayman Jaroudi, Benoit Crouet
Motion Designer: Théo Berdrin
Production: Satellite My Love
Director: Ivan Jurado
Producer: Alain Dib
Line Producer: Karim Bekdache
Editing: Erin Bowser
Post Production: DLP Paris
Artist (Sound): Ezra Axelrod
Sound Track: Iris
Executive Production: B2Y Productions
Published: November 2017

WITH BUZZMAN AND FACEBOOK,
S.O.S AMITIÉ PUTS WORDS ON PAIN.

On 6th November, S.O.S Amitié launches #AtFirstSight : a broad mobile campaign exploiting the invisible area scrolling through Facebook’s feed to reveal in “full screen” the pain that people who call S.O.S Amitié hide. Initiated by Facebook in partnership with Stratégies, the winning campaign “Hack for Good” is signed Buzzman.

1 in 10 French people has nobody to talk to.

Listen carefully, without judgement and anonymously to the 700 000 distress calls received each year is the mission ensured by the association since 1960. However, in an ever more connected world and where social networks increase opportunities to communicate, loneliness and needs to be listened to, could seem obsolete concepts. Yet, the risk of feeling isolated is still present. That is why S.O.S Amitié reminds us that listening is, more than ever, essential and that talking is liberating.

S.O.S Amitié is always there to listen.

Answering to the demand of hacking, these three videos are subtitled and in automatic reading describe Hanna, Antoine, and Henri’s life. Three people to whom life seems to smile. Hanna is an accomplished sportswoman, Antoine, a caring father and Henri, a loved grand-father… only in appearance. Because once the video is watched in full screen, their sufferings come to light and we become aware of their distress.

The #AtFirstSight campaign will be relayed on Facebook and Instagram for one month. Let’s not forget that the National S.O.S Amitié Listening Day in France will be on 7th November.