SOS Fauna Film STUCK IN THE ELEVATOR by Media Contacts

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STUCK IN THE ELEVATOR

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Industry Environmental & Animal Issues
Media Film
Market Brazil
Agency Media Contacts
Director João Papa
Creative Director Luis R. Constantino
Art Director Neto Nogawa
Copywriter Felipe Cirino Almapbbdo
Account Supervisor Lucas Polato
Editor Ana Luiza Rodrigues, Flávio Eidi
Production Fulano Filmes
Released April 2011

Credits & Description

Category: Internet Film
Advertiser: SOS FAUNA
Product/Service: ANIMAL TRAFFICKING AWARENESS
Agency: MEDIA CONTACTS
Production Company: FULANO FILMES, São Paulo, BRAZIL
Date of First Appearance: Apr 12 2011
Creative Director: Luis R. Constantino
Copywriter: Felipe Cirino
Art Director: Neto Nogawa
Agency Producer: Fulano Filmes
Account Supervisor: Lucas Polato
Director: João Papa
Editor: Ana Rodrigues/Flávio Eidi
Sound Design/Arrangement: Cabaret
Account Manager: André Felix
Planner: Andre Furtado
Production Designer: Fulano Filmes
Director Of Photography: André Dip

English Description
To show in a non-expected way the cruelty that these animals are under, ever since they are taken away from their natural habitat, living as prisoners for years. For this, we used elevators in commercial buildings. People would come down normally and suddenly the elevator stopped, frightening and getting everyone stuck. A few seconds later the elevator would go back to normal. When exiting, people received a flyer with a consciousness message: “It’s scary to be caged for a few seconds. Imagine for a lifetime. Report animal abuse. SOS Fauna.”

We created a video based on people reactions to encourage other people to report animal abuse. The video was spread out through social networks and it became the most commented and the top rated video on You Tube Brazil at the campaign’s first week.