Sos Mata Atlantica Film TREE TRUNK by Lew'Lara\TBWA Sao Paulo

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TREE TRUNK

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Industry Environmental & Animal Issues
Media Film
Market Brazil
Agency Lew'Lara\TBWA Sao Paulo
Creative Director Manir Fadel, Luciano Lincoln
Copywriter Marcelo Amaro, Fábio Perazzo
Production Plutao Excluido
Director Marcel Guariglia
Account Supervisor Pedro Paulo Mesquita
Released April 2011

Credits & Description

Category: Public Awareness Messages
Advertiser: FUNDAÇÃO SOS MATA ATLÂNTICA
Product/Service: ENVIRONMENTAL AWARENESS
Agency: LEW'LARA\TBWA
Production Company: PLUTÃO EXCLUÍDO, Sao Paulo, BRAZIL
Date of First Appearance: Apr 27 2011
Chief Creative Officer: Jaques Lewkowicz
Executive Creative Director: Manir Fadel/Luciano Lincoln
Creative Director: Manir Fadel/Luciano Lincoln
Copywriter: Fábio Perazzo/Marcelo Amaro
Agency Producer: Mayra De Lutiis/Regina Shnaider/Dani Toda/Cris Leopacci
Account Supervisor: Pedro Mesquita
Advertiser's Supervisor: Roberto Klabim
Director: Marcel Guariglia
Account Manager: Marcio Oliveira

English Description
The film shows a rotten tree trunk in an infinite background.
We see a microphone on a pedestal on this trunk.
We hear the sound of live microorganisms in the trunk.
The noise is intensely heard until the end of the film.

Concept:
What you hear is not a special effect.
It is the life of a species ending along with this trunk.

Signature:

There is only 7% of the original Rainforest.

Join us.

Logo of the SOS Mata Atlantica.